ABCs of Relationship Selling 11th edition
ISBN:0073404845
ISBN13:9780073404844
Publisher:McGraw-Hill/Irwin
Authors:Charles M Futrell, Charles M. Futrell, Charles Futrell
ABCs of Relationship Selling Description
ABCs of Relationship Selling 11 Edition ABC’s of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.